Social Media Marketing
It’s no doubt that social media is such a prevalent part of our lives. After years of exploring my passions in the social media realm and advancing my skill set, I’ve discovered an evolving passion for helping clients increase their online presence. From years of experience as a social media manager for numerous small to large scale authentic brands, I have learned how to produce & promote targeted content based on my clients goals. Allow me to help leverage your social media platforms through my unwavering dedication and passion.
Instagram
Facebook Meta Business Suite
LinkedIn
TikTok
Pinterest
GMB
Youtube
REAL ESTATE MARKETING
REAL ESTATE MARKETING
CENTURY 21 Affiliated - Social Media Specialist
#1 CENTURY 21 Franchise in the world
Madison, WI
Increased CENTURY 21 Affiliated and Studio A Marketing social media analytics by an average of 35% through creating, posting, and scheduling engaging content reflective of trends, brand voice, and company values
Contributed my graphic design skills by creating engaging graphics cohesive to brand standards
Spoke as a guest speaker with CENTURY 21 Affiliated’s Learning & Development Department to inform agents about social media best practices
“A passionate driven Social Media Specialist at Studio A Marketing and CENTURY 21 Affiliated in Madison, WI. Having prior experience in real estate and numerous years of experience in social media marketing, Lindsey knows what it takes to increase your brands online presence. From keeping up with the latest trends to creating captivating campaigns and creative content, she’s your go to when it comes to leveraging your social media.”
Provided Insightful Social Media Tips to Agents
Wrote copy for scripts, filmed content in studio with media team, and edited conversational reels that I posted weekly to Studio A’s social media platforms
Advanced Professional Videography & Storytelling Techniques
Filmed and directed shoots with leadership in office at Central Services to provide value to agents and clients across 80+ offices in multiple regions of WI/IL/MN, MI, & CA
Captured Content at Company Events
Represented Studio A Marketing and CENTURY 21 Affiliated by using videography/photography skills at company events to capture insightful footage of leadership, agents, admins, team leads, ancillary partners, Central Services, and Real Estate public figures to reflect company core values.
2023 American Relocation Alliance Conference - Milwaukee, WI
I attended the CENTURY 21 ARA Conference hosted by CENTURY 21 Affiliated to capture footage of the CEO, Board Members, and Relocation Directors from across the country, who all gathered to network and gain knowledge on the growth opportunities that the relocation department offers to agents in the brokerage. The goal was to promote the event on social media to further increase attendance in following years.
Michigan Road Tour - Jackson, Grand Rapids, Lansing, & St. Joseph, MI
A Day In the Life As a Traveling Social Media Specialist
Grand Rapids Office Tour Example:
Increased communication skills by interviewing office managers
Advanced video production skills by filming content of the offices
Enhanced post-production editing skills through using CapCut to edit video
I traveled with leadership to Michigan for office tour presentations at 4 offices and attended an annual golf outing fundraiser. The goal was to represent Studio A Marketing’s value to agents through presentations of resourceful services, and to capture content of the offices to increase awareness of the Michigan region on social media.
3rd Annual CENTURY 21 Affiliated Golf Outing
During the Michigan Road Tour, I attended the Third Annual CENTURY 21 Affiliated Golf Outing to capture engaging footage, promote the success of the fundraiser for Homes Giving Hope, and ultimately increase brand visibility
2023 WI Regional Summits - Beloit, IL, Milwaukee WI, & Madison, WI
Attended 3 days of WI Regional Summits to capture impactful footage of leadership, represent Studio A Marketing, and highlight the company on social media.
Increased networking and professional social skills
Advanced experience with interviewing leadership
Applied photography and videography skills to capture footage of events
2023 Team Leader Meeting Event - Madison, WI
Attended 2 days of events for a Team Leader Meeting to capture insightful content of leadership, team leads, key note speakers, and key moments of the event.
Increased pre-production skills by thoroughly planning deliverables to capture at event
Enhanced social networking skills by interviewing numerous team leaders and members of leadership
Advanced photography, videography, and audio production skills to capture high quality footage of events
Used audio production expertise to mic up leadership, adjust audio levels, and record video of a live cold call
National Friendship Day
Increased Collaboration Skills
I learned that teamwork makes the dream work. I collaborated with my teammates to produce & execute new content ideas to increase engagement and awareness of Studio A, CENTURY 21 Affiliated’s marketing department.
National Friendship Day Reel:
Conveyed reel idea and shot list to team
Increased collaboration, communication, and team building skills
Edited video using CapCut
Posted reel to IG, FB, LinkedIn, Youtube and Tik Tok
Social Media Day 2023
Created Engaging Content
Communicated effectively with the other social media specialist to come up with creative ideas for trends while increasing brand awareness to agents
#SM Day Reel
Created shot list and collaborated with other social media specialist to convey idea
Used video and audio production skills to film video
Edited video and audio using Canva and Adobe Premiere Pro
Posted reel to IG, FB, LinkedIn, Youtube and Tik Tok
Onboarded New Office Admins
Onboarded new office admins through guided one-on-one’s overviewing social media accounts, social media posting expectations & guidelines, content ideas, and ensuring Facebook admin access.
Increased communication skills through offering social media support and guidance
Advanced Facebook Meta Business Manager expertise through granting office admins access to office location pages
Applied graphic design skills and knowledge of brand standards to audit presentation on Canva
Used organization and project management skills to schedule and keep track of meetings on monday.com
RE/MAX Preferred - Social Media Specialist
Increased total client following by an average of 28.5%
Developed strong social media presences and strategies for all social accounts of RE/MAX Preferred and its clientele by creating captivating content reflective of brand image and standards
Enhanced graphic design skills through creating graphics for social media posts, events, classes, and blogs
Organized numerous effective social media campaigns and projects for RE/MAX Preferred, Preferred Success Society, and other third party brands through critical thinking
Created & redesigned websites for Preferred Success Society and its clientele
Click to visit site!
Click to visit site!
Click to visit site!
Click to visit site!
Captured image and video content at company and client events to increase brand awareness
2022 RE/MAX Preferred Annual Holiday Event
2022 Schuster’s Fall Harvest Client Appreciation Event
2022 Breese Steven’s Field Client Appreciation Event
Social Media Manager - Flying Cow Pizza
Increased audience engagement by 20%
Stimulated sales by 15% by targeting the audience with Facebook ads
Uploaded content weekly to social media platforms (Facebook & Instagram)
Produced content using photography, video production, and post-production skills
Created website and updated content weekly
Generated an instagram feed consisting of a theme that reflects the brands image
Photograph’s were published in newspapers & numerous online articles
Coordinated with owners for guidance, inspiration, & criticism
Photographs Published
As Flying Cow Pizza grew in popularity, my photographs were published in numerous articles and newspapers
Arya Foot & Ankle - Social Media intern
Uploaded content to multiple social media platforms weekly (Instagram, Facebook, YouTube, Google business, Later)
Produced educational Canva’s to promote information relating to brand
Constructed ad campaigns to target audience
Gained knowledge on SEO and google analytics
Applied photography and video production skills to produce quality content
Utilized post production programs such as Adobe Lightroom and Final Cut Pro to finalize content
Used electronic media copywriting skills to produce ads to target audience
Communicated effectively with client to navigate goals
