Motion Graphics Kinetic Type

To become more proficient with motion graphics and adobe after effects, in my motion graphics studio course we explored the combination of both typography and time-based movement to communicate a specific scene from a movie or TV show.

 
  • Became more proficient in adobe after effects, adobe illustrator, and motion graphics as a whole.

  • Communicated a momentous scene from the TV show Outerbanks to viewers through a combination of movement and typography.

  • Learned the importance of timing to assist time-based movement.

  • Explored different fonts, typography, textures, and color to dictate a theme surrounding the TV show.

  • Adjusted key frames while implementing rotation, scale, opacity, parenting etc. to deliver key moments to viewers.

  • Produced assets in adobe illustrator, later importing them into after effects for animation.

  • Communicated with professor and classmates for guidance, ideas, and criticism.

 

Process

Design Boards

Created design boards which helped my design process significantly as I was able to explore not only typography and color, but the best way to deliver the audio components in the time-based composition.

 
 
 

Created Assets

Before starting the animation process in adobe after effects, I first produced most of my assets in adobe illustrator so that I could later import them into after effects to start the animating process. Although I produced some of the assets in adobe after effects, most of my assets were created in illustrator as a method for simplicity and room for exploration with textures, colors, and typography.

Motion Testing

Before committing to my design proposal, I created a motion test which offered me a chance to explore with key frames and fonts, while giving me reassurance that I would be able to accomplish my scope within the deadline.

 
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