Copywriting

For my electronic media copywriting class, I produced an ad campaign for a local restaurant named Casual Joes. The ad campaign consists of a radio ad and a tv ad, which aims to incorporate unique selling propositions as well as draw in more customers.

Utilized photography skills to produce TV storyboard.
Employed audio production skills using EQ, compression, and hard limiters to manipulate the frequencies of my voice to produce a quality radio ad.
Excelled proficiency in copywriting skills.
Communicated with client effectively to incorporate unique selling propositions in ads.
Advanced communication skills by learning to accept and apply criticism to produce quality work.
Improved time management skills.
Applied advertising techniques to attract target audience.

Final Product

Final outcome of radio and tv ad produced for the Casual Joe’s ad campaign.

Radio ad

TV ad

TV storyboard

Process

I first met with my client to establish needs for the campaign, as well as decide which unique selling propositions to incorporate in ads.

Needs for campaign

Incorporate USP’s:

- Fully wood smoked southern style BBQ

- All homemade from scratch

Draw more customers into the business
Promote catering
Add southern slang in ad to promote authenticity

2. I produced rough drafts of both ads to review and critique with my client in order to make sure I was on the right path of reflecting the needs of the campaign. My clients advice was to integrate southern slang in the ads to not only add more authenticity and mirror the brands image, but accentuate the unique selling propositions as well.

3. I accepted the criticism from my client and edited my ads by adding southern slang which helped to improve the overall campaign significantly.

4. I attended a final meeting with my client for final evaluation.